Multigent has identified four primary target market groups in need of our products, services, and commission structure. These include:

	Professional recruiters, who are employed with small and large staffing firms seeking an entrepreneurial  opportunity
	Staffing sales professionals in the placement, outplacement, temporary and contract-services segments
	Active and passive job candidates who are in need of representation in their career-development process
	Home-Based Business Entrepreneurs who are discovering that when it comes to work, nothing beats staying at home.

Professional Recruiters & Staffing Sales Professionals

Two of the primary targeted market groups for Multigent are professional recruiters and staffing sales professionals who work for small/niche recruiting firms (firms that generate less than $5 million in revenue) or large recruiting firms (firms that generate $30 million plus in revenue.).

Multigent is targeting these two segments for two distinct reasons: 1) professionals that work for smaller recruiting firms have the most to gain from direct information sharing, cost reduction, efficiency gain, and greater earning potential; and 2) larger firms have the highest turnover of employees in the Industry. By combining these two elements with our proprietary products, services and commission structure, Multigent has incentives to naturally consolidate the staffing industry and expeditiously grow our number of subscribers.

Need for Encompassing Database & Information Management/Back-Office Tools

The sole practitioners and niche-market specialist recruiters will benefit tremendously from having a technical methodology to utilize and manage their business. The Multigent online information-management and back-office tools enable Associates to focus on their core competencies of sourcing and representation. Our dynamic application will deliver candidates who are active and passive, as well as job opportunities from client employers to Associates on a regular basis. This allows them to build a substantially more broad and accurate book of business.

Length of Tenure

Employee loyalty in the staffing industry is extremely low. High turnover among staffing firms represents an opportunity to fuel the rapid expansion of Multigent.

According to the American Staffing Association, on average, 81% of recruiters have been with their current company for fewer than three years. Firms with 100+ employees see the largest turnover, with 81% of their recruiters staying fewer than three years

Although the turnover rate for sales professionals in this industry is not as high as recruiters, sales professionals looking to improve their professional position offer a tremendous pool of candidates for Multigent. For the entire industry, 65% of sales people have been with their companies fewer than 3 years. Again, companies with $30-100 million in sales have the largest turnover.

This high level of turnover is driven by two factors: (1) the consolidation within the Industry, and (2) the ability of the recruiter and sales professional to earn a greater percentage of the revenues they generate once they receive adequate training.

Active & Passive Candidates

It is necessary to target potential job candidates within a wide range of occupations and we�ll continuously develop programs for each of the following segments:

�         The Neophyte: Recent college graduate entering the work force

�         The Mid-Career Professional: Candidates in middle management

�         The Executive Professional: Candidates in senior management

�         The Over-40 Professional

�         Temporary and Contract Employees: Including independent contractors

�         The Downsized Employee: Outplacement associations and services

The Neophyte (College Graduates)

Focus will be applied on attracting graduates who typically range in age from 20-28 from leading universities. These are people who would likely be involved in an active job search and are in need of placement assistance. According to information provided by NTSA, profiles within this age group, change jobs approximately every three years. This creates a demand for continual placement assistance and career-information updating.

This market segment not only offers placement-assistance, but is also a potential pool for new Multigent Associates. While offering these individuals placement assistance, they will also be presented with the opportunity to explore the Multigent business opportunity.

The Mid-Career Professional

This group will be targeted due to its growing lack of faith and disillusionment with job security in modern-day corporate America. According to the (Bureau of Labor Statistics), these highly skilled individuals have an average tenure of only 4.8 years. They have observed management struggle to keep pace with company earnings and profit expectations by downsizing and restructuring.

These emerging employees reject long-term job security as a driver of commitment and believe that changing jobs often is part of growth. This group seeks alternative sources of income. They are also driven by the observation of limited advancement opportunities, lack of recognition, inadequate salary and benefits, and unhappiness with management.

They have also observed the Generation X-ers, who are on average slightly younger than they are, receiving significantly more compensation and opportunity.

The Executive Professional

The Executive Professionals, like the Mid-Career group, are growing more disillusioned. Those aged 55-64, for example, saw their job tenure fall from 15.3 years to 10.5 years between 1983 and 1996. This group has significant earnings potential but is approaching an age where their priorities are changing. They prefer to leave the 60+-hour workweeks to younger individuals. They may already be vested in a retirement program (or two) and may be looking for an opportunity to work from home, consult or mentor.

Their need for disposable income has their thoughts conflicted between continuing to work, versus taking more leisure-time which they have worked to enjoy. With their networking capabilities at the senior level of the workforce, they are ideal potential Associates for Multigent.

The Over-40 Professional

Due to corporate restructurings and structural downsizing, a large number of professionals over 40 have been forced to revisit the job market. Multigent views these professionals as a tremendous potential asset to our business model. According to a recent article in LifeTime from Ohio State University, �Job insecurity has been called the number-one workplace issue �and a hardest-hit segment was the over-40 group.� 

These people may not have written a r�sum� in years. Though highly qualified, many of these people may not know how to market themselves through an effective job search, nor have access to or working knowledge of the Internet. This presents an opportunity for Multigent to not only provide them with professional placement assistance, but to also offer potential financial security through our excellent monetary opportunities.

Temporary & Contract Services

Studies indicate that within the next 20 years 25% of all jobs will be held by temporary employees. A large percentage of these temporaries will be professionals with specialized skills. Source: (Workforce 2020). By providing staffing resources that include; consulting, temporary help, temporary professionals, and contract labor, Multigent can open the door for a large portion of the market which is not currently being serviced. 

These contract positions will allow companies to benefit from readily available labor and the wealth of knowledge many of these more experienced workers can provide, without the burden or expense of placing them on the company�s payroll. Multigent can offer full-time contract workers benefits similar to what they would receive if they were employed permanently. In addition to placement assistance, these individuals will need career-management tools which will allow them to maintain their work and professional experience within a system that can be accessed and searched by Associates and employers, creating a win-win situation for all parties involved.

As free agents, this target market is ideal for the Multigent Associate opportunity.

The Downsized Employee: Outplacement Companies & Services

Teaming up as an outplacement provider, with organizations in the process of restructuring by serving them as a placement coordinator, presents another market opportunity for Multigent. Outplacement services range from one-on-one extended psychological counseling and administrative support for the high-level executives, to large-scale outplacement projects providing group counseling for a limited duration.

The one-on-one services may provide a private office, secretarial and PC support, interview training, r�sum� development, skill assessment, electronic databases and individual career counseling in a high-rent, high-touch office. The group approach is more likely to occur in an ad hoc career center, located at or near the termination job site, using contract counselors.

The problem with both of these outplacement efforts is that they do not offer a defined path or adequate professional representation required for job placement. Although some services claim to offer full-service outplacement, typical outplacement services merely offer psychological counseling and tips on how to �do it yourself.� By teaming with Multigent, employers and outplacement companies will now have the ability to offer enhanced career planning tools, as well as the most important element�professional candidate representation to ensure successful job placement.

Home-Based Business Entrepreneurs

The trend towards self-employment and the availability of compact and affordable office technology has prompted an estimated 46 million Americans to set up shop in a spare bedroom, converted garage or other small environment, making the Small Office/Home Office (SOHO) the fastest-growing segment of the economy. (Source: The SOHO Marketing Group - an organization specializing in providing information and resources to small and home-based offices).

According to BIS Strategic Business Decisions (Boston based business strategy firm), approximately 44% of all U.S. households have an income generated from an after hours or home office source. The Wall Street Journal reports, that women own 66% of home-based businesses.

This target market group is extremely well positioned to offer Multigent�s services to their networks.